Sisters, Not Twins: Transitioning from GTMD to a Year-End Campaign

Sisters, not twins. Just like eyebrows are similar yet different, GTMD and year-end fundraising campaigns are two distinct entities that share common qualities. An opportunity to engage donors, old and new? Check. A clear and compelling story that highlights the necessity of your work? Check. A time for you to outline exactly what direct support does for your organization? Check. 

Think of GTMD as the older sibling who sets an example, the one who lays the groundwork and helps donors understand what your organization does and how they can contribute. Your year-end fundraising campaign is the younger sibling following in their footsteps, building on preexisting relationships of trust and understanding, and providing another opportunity for donors to act on generous impulses. These two campaigns offer similar opportunities to engage donors, and you can use similar tools to ensure your year-end fundraising effort thrives. 

• Peer-to-peer fundraising. Peer-to-peer (P2P) is an organic way to raise support, relying on individuals who care about your mission to share your work & collect donations. It’s a great way to empower existing supporters and find new ones! You can use our free P2P workbook to get started.
  
• Strong stewardship. A key part of cultivating long-lasting donor relationships is engaging donors beyond the ask. By thanking donors for their GTMD contributions and making stewardship a key part of your year-end campaign strategy, you help donors understand why their support matters in sustaining your invaluable work. Watch our webinar, Showing Your Supporters Love, to learn more about effective stewardship strategies.
  
  
• Succinct storytelling. GTMD and year-end campaigns are about letting people know who you are and why your work matters. Having a strong story in your donor communications and on your fundraising page makes it easy for donors to understand what your needs are and how they can help. Our storytelling workbook guides you through how to craft a compelling narrative. 

Hopefully, these tools will help you end your calendar-year fundraising on a strong note! The GiveMN team is cheering you on as you race towards the finish line. If you need more support or fundraising resources, don’t hesitate to reach out to our team: help@givemn.org